In 2000, Jack, the founder of Luckylaker, had passion about fishing and the outdoor sports.
He heard about fish finders during a holiday trip and tried to buy one for himself.
However, he had a hard time finding a cheap and accurate fish finder in the market. So he decide to make fish finders by himself: "I can make it better and cheaper."
Jack was confident because he had a doctorate in engineering. "It's always a good business opportunity to give people alternatives," he said.
However, starting a business is not as easy as he thought. The lack of capital and the lack of statistical foundation drives him crazy.
After a struggling time, he succeed and named the brand Luckylaker and wished the business good luck.
Luckylaker was found in 2002, later on, Jack raised money from investors, and he won an innovative business competition. In 2003, the Luckylaker Inc. has finally opened, it began the legend of Luckylaker Business story .
- From 2003 to 2006, in order to get the best results from the test data, Jack and his team decided not to test the products in the testing pool, but to test the product in natural water areas, like rivers, lakes. Sometimes, the temperatures can be extremely high , and the mosquitoes are just monsters.
- In 2008, after five years of accurate field testing and refinement, Luckylaker introduced the Virgin 1108-1 handheld fish finder to the world, which was patented at the same year. With a reasonable price and high quality, the 1108-1 was far ahead in B2C online sales in China.
- In 2011, Wireless sonar technology was successfully introduced and the first wireless fish finder was birth and named as FFW718. It sold 100,000 pieces in China.
- In 2012, Luckylaker brought new series fish finders for boat and Kayak fishing.
- In 2013, a rechargeable fish finder with a colored display hit the market. At the same time, the Legend 1108-1 model ranked the first prize in the sales of multiple e-commerce platforms. To increase the transport efficiency and to reduce costs, Luckylaker had expanded its domestic warehouses to more than 5,000 square meters and added oversea warehouses. In the same year, he won the best innovation award and the best electronic product award in the greatest fishing tackle exhibition in China.
- In 2014, Luckylaker followed the trend of smart life and created new WiFi smart fish finder FF916 which can connected to mobile phone.
- In 2016, Luckylaker traded more than $150,000 in 24 hours on Tmall.com. In the 7-best hand fish finders 2018 awards video at Wiki.ezvid.com, Luckylaker FFW718 has successful ranked in the second place.
- In 2018, more than 2 million Luckylaker fish finders were sold.
- In 2019, Luckylaker has used more youthful color to its look and packaging,and successfully controlled the production costs, so that the fashionable and powerful fish finders can meet more fishing enthusiasts. Therefore, Luckylaker brought high cost performance 218tpa and 218cs new models as Luckylaker 15th anniversary products, as well as the FL068 as innovation and upgrade to the 1108-1 prototype, and decided to end production of the legendary 1108-1 as a token of gratitude to Luckylaker’s 15 years customers!